In order to get our film out to our target audience, we could do two things in order to distribute our media product.
We could firstly approach a film distribution company who would get our film onto exhibition screens, The type of companies of companies myself and Imogen would particularly like is:
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| Focus Features |
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| Icon |
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| Pathe |
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| E one entertainment one |
These companies all distribute on a low budget for British films, and could help us get our movie advertised to attract our target audience of teenagers as well as adults.
However they are small independent companies that don't have the resources of a distributor promoting a blockbuster movie. So in order to promote our film they would have to do small things to stay within a budget such as:
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| merchandise |
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| Film festivals |
The distributor would have to secure exhibition of our film, this could be done traditionally in a cinema, with home viewing, this would involve in prints of the film to be produced, and with the cost of production being quite high, it would be up to the distributor how many copies to be made.
Although this traditional standard film release is being challenged in the age of digital distribution and is becoming very popular for independent film makers
As the marketing for distribution is quickly growing, companies such as Neflix or gaming consoles are becoming increasingly more popular in order to distribute products, if utilised this could be another option for the distribution company to get our film out to an audience.
The most popular companies being used at this age of time is Netflix and Youtube. Both of them very easy to use and very easy for customers to find exactly what they are looking for as long as your film name is short and snappy. YouTube is the third most popular website in the world and is easily accessible to universal audiences.
However the film would need initial publicity and promotion in order to get an audience to watch. this could be done through local screenings, DVD press and Social Media (such as Facebook and Twitter), which is the biggest tool in 'spreading the word' in today's evolving society.
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| Netflix.com |
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| Youtube.com |
Overall we have two options to choose from to distribute our film out to our target audience. I personally think the second opinion is a lot better when looking into the amounts of the world on social media and the numbers of people using Youtube and Netflix nowadays, however you will have to create an audience beforehand which is the hard part of the strategy.
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